1 BEHIND THE MUSIC MAKES A RETURN ON PARAMOUNT+ AND TOYMAKERS GIVE BUSINESS UPDATES: THE WEEK AHEAD THE WEEK AHEAD MARKETING AND MEDIA EVENTS TO WATCH JULY 26-AUG.

 1 BEHIND THE MUSIC MAKES A RETURN ON PARAMOUNT+ AND TOYMAKERS GIVE BUSINESS UPDATES: THE WEEK AHEAD

THE WEEK AHEAD MARKETING AND MEDIA EVENTS TO WATCH JULY 26-AUG. 

July 26

Hasbro publishes second-quarter earnings on July 26, a day before primary competitor Mattel. Despite the fact that demand for toys soared during the pandemic due to homebound children and virtual school, analysts are afraid that supply chain concerns would dampen holiday sales.

NBC, USA Network, CNBC, NBCSN, Olympic Channel, Golf Channel, and Telemundo Deportes continue to broadcast live coverage of the Tokyo Summer Olympics, as well as NBCOlympics.com, the NBC Sports app, and Peacock. Visit nbcolympics.com/full-schedule for more information.

July 27

Mattel has released its financial results for the second quarter. The toymaker, like Hasbro, is experiencing production difficulties. It has been investing in contemporary trends, including as environmentalism, with a Barbie made from recycled plastic recently released.

Today, Apple and Google will release their second-quarter profits. Google's figures will reveal how search, display, and YouTube advertising are working, as well as provide insight into the company's intentions to phase out cookies in the coming years, which is a major issue within the ad tech sector.

July 28

Pfizer has released its earnings for the second quarter. Following its work on the COVID-19 vaccine, Ad Age named the pharmaceutical behemoth one of America's Hottest Brands. The results of the drugmaker's experiments on a vaccine for children, as well as those of competitor Moderna, are expected this fall.

Today is earnings day for Facebook, Spotify, and Shopify. Facebook will be the one to watch for any signs of how concerns like Apple's new data restrictions on iPhones are affecting the social media giant's advertising.

July 29

Today, Amazon and Pinterest release their quarterly results. Pinterest will work hard to maintain its ad income growth. Meanwhile, Amazon is preparing to release its first financial report since CEO Jeff Bezos quit to pursue his space ambitions.

Hilton has released its second-quarter financial results. The hotel business, like many others in the hospitality industry, was hit hard by the epidemic, but innovative marketing and technology like touchless check-ins are helping the company reconnect with customers as tourism recovers.

The television show "Behind the Music" is making a comeback. The late-90s VH1 hit gets a revival on streaming platform Paramount+, which premieres today.

 

Happy National Chicken Wing Day, but given the shortage of wings, marketers may be unable to celebrate with prizes. Wingstop is cashing in on this with its virtual Thighstop brand, which is giving out two free thighs with every order.

July 30

Dwayne Johnson and Emily Blunt feature in Disney's "Jungle Cruise," which will be released in cinemas and on Disney+. Blunt has been described to the "female Indiana Jones" by Johnson.

July 31-Aug. 1

Lollapalooza is back, which means a slew of new branding opportunities as marketers embrace the opportunity to capitalize on the return of the Chicago music festival. Bud Light is one of the event's sponsors. However, not everyone is content. As the Delta variety spreads, health professionals are concerned about holding the event. (Those attending the concert must show proof of vaccination or a negative COVID test within 72 hours.)