SMBs looking to use TikTok for marketing can get help from TikTok.

SMBs looking to use TikTok for marketing can get help from TikTok.

With the vaccination rollout gaining traction around the world, TikTok says now is the time for businesses to leap into TikTok marketing to capitalize on pent-up demand and reach people who are ready to resume their normal lives.

 

Furthermore, TikTok claims that consumers are eager to demonstrate their support for small businesses in particular as part of the rebuilding process.

"It's the perfect time for companies to interact with consumers, with more than half of US consumers vowing to support small businesses "as much as possible." And TikTok is the ideal platform for doing so because our consumers are already in the mood to shop. The key reason many TikTok users come to our platform is to find new things, such as your business and products."

SMBs looking to use TikTok for marketing can get help from TikTok.

To assist brands in aligning with these trends, TikTok has published a list of tips on how to get started with TikTok, including:

 

•       To get the most out of your Business Account, fill out all of the fields.

•          Using TikTok's Creator Marketplace to create promotional agreements with key platform influencers

•         Using its Small Business Resource Center to get the most up-to-date inspiration, case studies, and trend data.

•          Using TikTok's Shopify interface to create TikTok promotions from the Shopify dashboard

TikTok also suggests that brands use trending hashtags to find good examples of other businesses' initiatives as well as to assist increase their own efforts.

"You already know as a business owner that if you wait until you have everything figured out before starting, you will be waiting a long time. All you have to do now is hop in and get started. The same may be said about TikTok. Because our big audience can't wait - they're purchasing and buying right now, and they're explicitly looking for small businesses to support."

Which is partly true, and partly driven by its own commercial objectives. But the essential point here is that if you're thinking about using TikTok as part of your digital marketing strategy, you should start using the app, look into the key trends and top performers, and get a sense of what people are responding to in order to inform your own strategy.

On TikTok, you can't simply repurpose standard ad content, and basic promos won't work. The idea is to create TikTok content that feels natural and fits in with how users are already using the app.

You'll be on to a winner if you can develop films that provide inspiration and meet consumer needs and wants while also adhering to the TikTok aesthetic. And, as TikTok points out, the only way to achieve that is to get right in and start learning.

And, with the app gaining traction and adding new users on a daily basis, it's absolutely worth considering, especially as we approach the Christmas season.

 

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